Business Insights to Media
Formats & Innovation ↗

BI² CONCEPT STUDIO

Video first. Every format in one workflow.

Start with video or choose another campaign format. Briefing, cost checks and generation logic remain unchanged.

01/04

BI² Editorial Assistant

00:30 runtime

Hello, I'm the editorial assistant at BI² FILMWORKS. Describe the film you have in mind in one sentence (type or speak). I'll turn it into an AI concept film right away — follow-up questions are optional.

One description is enough. Enter sends, Shift+Enter adds a line break. Tap the microphone for long voice notes.

How the studio works

  1. 1 · Describe the idea — type or speak, one sentence is enough.
  2. 2 · AI concept film — scene plan and scene stills as a playable draft.
  3. 3 · Distribution & cost — channels, reach and an instant budget range.
  4. 4 · Real production — our team shoots the final film with direction and camera.
The AI film is explicitly a concept draft — it replaces storyboard rounds and review calls. The shoot that follows is classic film production, so the final film stays free of AI labelling under the EU AI Act.

Why AI only for the concept

Concept work depends on making things visible fast. That is exactly where generative AI is strong: it shows in minutes what used to take rounds of storyboarding. The final film is a different task — it has to prove, not assert.

EU AI Act

Synthetically generated video is increasingly subject to labelling requirements. A labelled AI spot loses its effect in an advertising environment. So the draft stays AI-assisted while the broadcast version remains a real production — with no labelling obligation.

Frequently asked